Why you should start renting out a sauna – and how to easily get started

Hvorfor du bør starte med utleie av badstue – og hvordan du enkelt kommer i gang

The sauna trend is growing rapidly in Norway and the rest of Europe. From cabin dwellers and hotel guests to health enthusiasts and influencers – more and more people want access to a warm, aesthetic sauna experience. This has created a unique opportunity for those who want to make money by offering something people really value.

A profitable business idea with low risk

Starting a sauna rental business is easy, profitable and has low start-up costs compared to other businesses. A quality sauna requires little maintenance, and the investment can be quickly repaid – often after just one season of consistent rental. Many of our customers who rent out saunas on wheels experience fully booked weekends and waiting lists after just a few months.

Perfect for those who want to earn money from property, leisure or rental

Saunas are popular both on fixed outdoor areas and as mobile units. You can place a sauna at a cabin, a mountain hotel, a campsite, a spa, by the sea – or make it mobile on a trailer and offer rental for events, birthdays, retreats or festivals. This provides flexibility and high demand all year round.

Sauna as a service – a growing trend

People are looking for experiences that provide peace, well-being and closeness to nature. The sauna experience meets all of these needs. More people want to rent before they eventually buy their own, and many prefer to book an exclusive sauna experience rather than use public facilities. This gives you as a landlord a large and varied market.

NorthSauna makes it easy for you

At NorthSauna you don't just buy the sauna - we help you every step of the way. We offer turnkey solutions, whether you want a stationary sauna with a panoramic view or a mobile sauna with a trailer. Our models are designed with rental in mind: durable materials, low power consumption and high comfort.

We also give you advice on start-up, marketing and operations, so you can get started quickly – regardless of whether you are a private individual, farm owner, cabin owner or investor.


Ready to start?

Sauna rental is not just an investment in a physical unit – it is an investment in a growing lifestyle trend. Contact us today to find the solution that best suits you and your area.